Alessandro Casablanca

Alessandro Casablanca


MBA student at London Business School

Linkedin Envelope

Alessandro Casablanca is an Associate at The Boston Consulting Group focusing on several practice areas. Before joining BCG he worked as intern at Juventus FC, as analyst at Oliver & Olhbaum and he founded a consulting platform start-up based in Paris. He holds three summa cum laude degrees: ESCP Europe’s Diplôme Master Grande Ecole with specialization in Entrepreneurship, The City University London’s European MS in Management and Università di Torino’s Laurea Magistrale in Economia e Direzione delle imprese.


Partner and shareholder

iStarter

| ottobre 2012 – settembre 2014 (2 anni) Torino, Italia

• Facilitated €800K fundraising negotiation for a start-up with an Italian venture capital fund • Accelerated 5 internet/tech start-ups, selected from 80 initiatives, by developing metrics and growth plans • On-boarded 8 (of 50) new partners/shareholders to fill sector and expertise gaps within the network


Senior Associate

The Boston Consulting Group

| gennaio 2012 – luglio 2014 (2 anni 7 mesi) Milano, Italia

• Increased Net Income by 4x for the consumer finance division of a major Italian bank by building a 3-year growth and risk control model, deep-diving on commercial issues, influencing senior executives to achieve their buy-in on strategic guidelines and launching 1 new product and 24 improvement initiatives • Achieved 20% revenues growth and 25% cost reduction in 1 year for the Italian Investment Banking division of a global group by identifying client-tailored product cross-selling strategies leveraging wallet sizing estimation on top 500 corporates and by designing and implementing organization simplification • Crafted Big Data pitching materials including insights from 15 International projects • Reviewed strategy of an apparel firm by assessing customer segmentation and brand positioning for each product division. After 6 months, 3 (of 5) brands repositioned and 2 (of 3) divisions reorganized • Designed new communication campaigns for an art museum in Florence, generating 150% increase in visits in the following year, by scrutinizing data from 4 focus groups, 2 surveys and 60 one-to-one interviews • Prioritized commercial initiatives worth €250M for the global expansion of a major brakes manufacturer, through evaluation of country trends, relative market shares, customers’ needs and competitors’ strengths • Allocated €100M in resources by selecting performance KPIs and comparing them with international best practices for a mass printing and direct mailing firm • Provided Excel modelling and PowerPoint presentation structuring training for new hires


Founder and CEO

Brain for Boss

| marzo 2011 – ottobre 2011 (8 mesi) Paris Area, Francia

• Defined 5-year business plan, with break-even at the end of year 3, and pitched to two seed VC funds • Acquired three sponsors to leverage their market connections. In 2 months, launched first pilot involving more than 100 business school students and around 10 companies


Intern Analyst

Oliver & Ohlbaum Associates

| gennaio 2010 – marzo 2010 (3 mesi) Londra, Regno Unito

• Built TV audience model comparing seven databases to target a 10% increase in Formula 1 ad revenues • Evaluated 4 acquisition opportunities for a UK TV channel and made recommendations to senior managers


Communication and Internal Audit Intern

Juventus Football Club

| giugno 2009 – settembre 2009 (4 mesi) Torino, Italia

• Structured summer trading season communications targeting ten national sport newspapers • Completed legal risk compliance review of three purchasing procedures through market benchmarks


Reporter

Il Corriere Sportivo

| settembre 2006 – dicembre 2008 (2 anni 4 mesi) Torino, Italia

• Enrolled as member of Italian National Journalists’ Association in Freelance Journalists’ List • Authored and published over 150 articles and reports on football and other sports