Alessandro Rapali

Alessandro Rapali


Global Market Manager presso Ferrero

Linkedin Envelope

Global Manager with 14+ years of experience in FMCG (HH products, food and beverage). Strong marketing, advertising and FMCG global management skills, knowledge and experience. Consolidated long term and strategic mind-set and InternationalRoll-out experience. Particularly experienced in new business, innovation and product development, as well as strategic and operative business turnaround (new business model development). Personal entrepreneur attitude and skills, result oriented mind-set and experienced in people management. Structured and analytic approach, combined with a dynamic, flexible and lateral thinking experienced skills. Fluent in Italian and English, basic in Spanish.


Global Market Manager

Ferrero

| aprile 2014 – presente (1 anno 1 mese)Alba-Lussemburgo

Responsible of global strategy and market development for Ferrero Pralines (Ferrero Rocher). In addition, Head of Global Innovation on Pralines category.


Global Marketing and Innovation Manager

Ferrero - Soremartec

| marzo 2011 – marzo 2014 (3 anni 1 mese) Alba

Responsibility of global strategy and marketing development for Beverage, Chilled and Frozen categories. Global Head of Innovation for mentioned markets. Direct management of an head quarter team of 6 people (from Junior ro Senior Project Managers), on top of coordination with local structures.


Global Marketing Manager

Ferrero - Soremartec

| aprile 2010 – febbraio 2011 (11 mesi) Alba

Global lead and responsibility of Beverage markets, portfolio and market management, new products and global innovation manager.


Global Senior Project Manager

Ferrero

| marzo 2007 – marzo 2010 (3 anni 1 mese)Alba - Emerging Markets

Global lead and management on Kinder Eggs with Surprise category and Kinder Global Innovation Manager (new products and new categories). Primary focus on Emerging Markets (India, Far & Middle East, Africa, South America) development and roll-out (in terms of brand strategy and production assets) and on Core Business (Europe) strategy, marketing and advertising alignment.


International Senior Brand Manager

Henkel

| aprile 2005 – febbraio 2007 (1 anno 11 mesi) Milano - Dusseldorf

International Senior Brand Manager. Responsible of Italian ADW market (Automatic Dish Washing) at Henkel Italia (Pril brand) and HDW (Hand Dish Washing) with Dixan Piatti brand. International development and responsibility of ADW Liquid segment at Henkel headquarter, Dusseldorf.


International Brand Manager

Henkel

| gennaio 2004 – marzo 2005 (1 anno 3 mesi) Milano - Dusseldorf

International Brand Manager at Henkel Italia, managing General Brand (HDD VfM - Heavy Duty Detergent) and in charge of International (European) strategy and product development of HDD Liquids segment (at Henkel Dusseldorf).


International Brand Manager

Henkel

| luglio 2002 – dicembre 2003 (1 anno 6 mesi) Milano - Dusseldorf

Brand Manager at Henkel Italia on following brands: Vernel, Sil e General Ammorbidente (Special Detergents market). Supporting International Coordinator on Special Detergent new products development.


Jr Brand Manager

Henkel

| marzo 2001 – giugno 2002 (1 anno 4 mesi) Milano, Italia

Junior Brand Manager Perlana brand (Special detergent market) at Henkel Italia.