Today Alessandro is the Vice President Head of Ferrero Praline of North America and he can boast a career of almost twelve years in Ferrero.
Previously, he was an International Senior Brand Manager at Henkel, a worldwide company operates in Adhesive Technologies, Beauty Care and Laundry&Home Care.
For this 14+ years of experience in FMCG, Alessandro is a really global manager.
He has a strong marketing, advertising and FMCG global management skills, a consolidated long term and strategic mind-set and International/Roll-out experience.
Particularly experienced in new business, innovation and product development, as well as strategic and operative business turnaround (new business model development).