Industry: Food, Digital Devices

Reference Market: IT, EU

Inflow: MI2020 London2018

Total capital raised so far: £2,2M


Key person infos

Nome Cognome: Federico Samuelly

Ruolo: CEO



Foorban wants to boost urban citizens’ everyday quality of life, one great meal at a time.

With our premium integrated service that looks after the whole process, from cooking to delivery, we are delivering a superior food experience. We want to disrupt eating habits with an omnichannel approach. While building a great traction in the B2C online market through a business and premium positioning, we realized that in the B2B corporate market there was a blue ocean of opportunities with a 700 Billions € contract catering market value expected in 2023. We are now accelerating growth on B2B sales, from retail stores (ie Foorban store live in Milan’s Amazon HQ) to lighter models for smaller companies. We strongly believe that the urban citizen of the future will choose services and products where experience and quality matter.