Industry: Technology, Media, Telecom
Reference Market: EU, US
Inflow: MI2020 NewYork2019
Total capital raised so far: $13M
Key person infos
Nome Cognome: Stefano Bargagni
Ruolo: Founder & CEO
According to recent studies, only 9% of Digital-Ads are viewed more than 1 second, 60% of clicks on mobile banners are accidental, 22% of desktop video is viewed by fraudulent traffic and fake impressions are a major problem.
My vision has been to research, develop and build a disruptive innovative new format of media called MorphCast, a patented technology that combines a neural network AI engine with a new HTML5 player capable of assembling content based on viewer’s parameters measured through the camera of the mobile phone or PC i.e. age, gender, head position, emotions, 40+ features.
MorphCast discloses a whole new dimension in digital communication enabling to design media that adapts in real-time to the viewer, driving attention and engagement. A disruptive innovation in digital advertising, it allows creation of customized messages without the need of customer profiling (GDPR compliant) while certifying a real user view logged into a blockchain.