The best books about startups.

We carefully selected only the best books for entrepreneurs.



If you want to build a better future, you must believe in secrets.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Copying others takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace; they will escape competition altogether, because their businesses will be unique.

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.

Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.


The Startup Owner's Manual

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups.  The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it’s taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide.  Why?

The Startup Owner’s Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the “Lean Startup” movement, and tested and refined by him for more than a decade.

This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability.  It will help you:

·        Avoid the 9 deadly sins that destroy startups’ chances for success

·       Use the Customer Development method to bring your business idea to life

·       Incorporate the Business Model Canvas as the organizing principle for startup hypotheses

·       Identify your customers and determine how to “get, keep and grow” customers profitably

·       Compute how you’ll drive your startup to repeatable, scalable profits.


Happy and meaningful life.





Every so often a business book comes along that changes how we think about innovation and entrepreneurship… The Lean Startup has the chops to join this exalted company.

Financial Times


Vision makes the case for a new discipline of entrepreneurial management. Identify who is an entrepreneur, define a startup, and articulate a new way for startups to gauge if they are making progress, called validated learning. To achieve that learning, we’ll see that startups – in a garage or inside an enterprise – can use scientific experimentation to discover how to build a sustainable business.

Steer dives into the Lean Startup method in detail, showing one major turn through the core Build- Measure- Learn feedback loop. Beginning with leap-of-faith assumptions that cry out for vigorous testing, you’ll learn how to build a minimum viable product to test those assumptions, a new accounting system for evaluating whether you’re making progress, and a method for deciding whether to pivot (changing course with one foot anchored to the ground) or persevere.

In Accelerate, we’ll explore techniques that enable Lean Startups to speed through the Build- Measure- Learn feedback loop as quickly as possible, even as they scale. We’ll explore lean manufacturing concepts that are applicable to startups, too, such as the power of small batches. We’ll also discuss organizational design, how products grow, and how to apply Lean Startup principles beyond the proverbial garage, even inside the world’s largest companies.

Good Failure vs. Bad Failure

Pretotyping is an approach to developing and launching innovation that helps you to determine if you are building the right it before you invest a lot of time and effort to build it right. Pretotyping helps you to fail … but fast enough and cheaply enough that you have time and resources to try something different.

A pretotype is a partially mocked-up of the intended product or service that can be built in minutes, hours or days instead of weeks, months or years. The art and science of pretotyping is aimed to help innovators:

Decide what features can – and should – be mocked-up (or dramatically simplified).

Use mock-ups to test and collect feedback and usage data systematically.

Analyze usage data to determine their next step.

The concept of pretotyping was inspired by our experiences and by other notable examples we’ve heard over the years – such as the story of the Palm Pilot pretotype and the IBM speech-to-text pretotype.