A study made by iStarter about the new enterprise allowance:
The New Enterprise Allowance (NEA) is a campaign launched between April and August 2011 across Great Britain and organised by Jobcentre Plus. Its scope is to provide money, mentoring and support to help people start their own business if they get certain benefits and have a business idea that could work.
It is referred to unemployed people receiving Jobseeker’s Allowance and is part of the government campaign of help people finding work and staying there.
For more details visit the NEA section of the uk government site