Luca Benini

Chief Revenue Officer, EU - Yoobic

Luca is Chief Revenue Officer, Europe at Yoobic, a mobile productivity solution delivering improved shopping experience and increased revenues for retailers. He is also Non Executive Director at Native Video – SalesForce AppExchange Partner.

In 2015, he joined the team at Olapic to lead the EMEA operations. In the same years he launched  his own startup, to solve the problem about candidate selection and time efficiency.

Up until the end of 2014 he was GM EMEA, Sales,  at Socialbakers.

Before join Socialbakers, he launched Buddy Media operations in Europe and earlier he was  global digital measurement  firm  comScore’s third employed in Europe and spent 6 years at Yahoo!

Work Experience

Chief Revenue Officer, Europe, YOOBIC

Yoobic is reinventing in-store execution through mobile technology.

Yoobic is a mobile productivity solution delivering improved shopping experience and increased revenues for retailers. By helping brands communicating more effectively with retail stores and remote staff via simplified field data capture, and through real-time actionable analytics, we help retailers achieve excellence in their execution and maximise the impact on commercial operations.

Non Executive Director, NativeVideo - Salesforce AppExchange Partner is the only video recording and browsing solution native to Salesforce
Available on the Salesforce AppExchange
Learn more at

In my role as a NED I provide external support and advice on Sales, Marketing and GoToMarket Strategy.

SVP, GM EMA, Olapic.Inc

Olapic is an innovator in visual content technology solutions.
From pioneering the first visual earned content platform to creating unique, on-brand content formats for use across all consumer touch points, to helping brands engage and manage with their key influencers across all Social Media platforms, Olapic helps drive brand engagement and performance, at scale, for 500+ of the world’s top brands., Co-founder & CEO is a micro-interview Video Platform for modern candidate evaluation.
I bootstrapped 1stmpression following my entrepreneurial call, and managed to get it to a working alpha, with positive engagement with pre-launch tests.
The concept and learnings from evolved and enabled the birth of, the first video recording and browsing solution for Salesforce, where I am now a Non-Exec Director


Bocconi University

CLEA, Business Administration and Management, General

University of California, Berkeley, Haas School of Business

Exchange Program Student, Business Administration and Management