Marcello Messina

Head of E-business - Tod's

Marcello is an E-business, CRM and Omnichannel senior executive with 18 years experience. He studied Engineering at Politecnico di Torino and worked at Texas Instrument in London after graduating. He has worked for many international brands and retailers in telco, cosmetics, fashion and luxury industry, moving from Telecom Italia, to Percassi Group, Gruppo Coin and Furla defining Digital, E-Commerce and Customer Relationship strategy. He is a professor at Sole24Ore Executive Masters.In 2009 he co-founded Kestile , a furniture Ecommerce, sold in 2017 to a group of entrepreneurs with more than 30 years of experience in the large retail business chain.In 2018 he invested in Fluida Europe, a mobile by design HR platform created to simplify the worker-company relationship that was sold to Gruppo Zucchetti in 2019.

Work Experience

Worldwide Head of Global E-business

Equity Partner

Worldwide E-commerce, CRM and Omnichannel Director

Global CRM, E-commerce and Digital Marketing Director

E-commerce/Digital Marketing/CRM

Head of E-commerce Business Unit


Computer Engineering Degree

Telecom Italia Learning Service

Master’s degree, Project Manager and Effective Communication