A few word about Marcello…
Marcello is an E-business, CRM and Omnichannel senior executive with 18 years experience. He studied Engineering at Politecnico di Torino and worked at Texas Instrument in London after graduating. He has worked for many international brands and retailers in telco, cosmetics, fashion and luxury industry, moving from Telecom Italia, to Percassi Group, Gruppo Coin and Furla defining Digital, E-Commerce and Customer Relationship strategy. He is a professor at Sole24Ore Executive Masters.In 2009 he co-founded Kestile , a furniture Ecommerce, sold in 2017 to a group of entrepreneurs with more than 30 years of experience in the large retail business chain.In 2018 he invested in Fluida Europe, a mobile by design HR platform created to simplify the worker-company relationship that was sold to Gruppo Zucchetti in 2019.
Currently he’s Head of E-Business at Tods Group.
What motivated you to join iStarter?
Passion for the Italian startup environment, a great team and International exposure, plus the perfect opportunity to share my values with the other Equity Partners
What contribution can your profile bring to the iStarter partnership?
I have always been involved in Retail Environments in charge of their Digital and E-Business strategy. I hope to help our scale-ups grow in a digital world.Third and final question: Which business initiatives are you most interested in, or which ones have struck you lately? I have been working in the startup environment since 2009 with two exits, the first one an E-Commerce company and the second one a cloud based HR platform. I’m especially interested in B2B cloud solutions. I’ve also been impressed by new business ideas managed by iStarter such us Casavo or BeMyEye.